The idea
The application of planning controls is far to rigorous and there is a major waste of time and money by applicants to satisfy planning officials who often gold plate their own interpretation of regulations.
Advertising control should also be taken from District Councils and passed to Parish Councils where they exist. This means that there is a real local focus on what works and what is acceptable. As advertising is just that, there is a very limited need for specific training in this form of planning consent and should be easily handled by a parish clerk in giving the parish councilors advice as required. Given that advertising is mainly about taste, then parish councilors will be as effective as town planners.
Why is it important?
Adds to local decision and reduces bureaucracy and cost and will produce a much faster result