The idea
Currently supermarkets are getting away with making food seem healthier by bunging in whey powder, cheese powder etc into products that never traditionally had them (bread/crackers etc) so as to make the protein ratio higher, thereby making the fat & sugar percentages look lower. This is hoodwinking the public & completely unnacceptable. It's also making things more difficult for those with dairy allergies, vegans etc as they have to scrutinise ingredient lists for milk products where they would never before expect to find them.
Why is it important?
The public are tired of being hoodwinked & lied to. This is important for uniform product information, transparancy, & the health & well-being of the public.
Supermarkets being allowed to do their own, voluntary system has just resulted in this bogus & misleading skullduggery.